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“Homogeneity Hires” Are Bad For Business

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“Homogeneity Hires” Are Bad For Business

Why it makes sense to diversify your recruitment

Sharon Hurley Hall
Aug 11, 2021
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Hello friends,

This one’s especially for the recruiters and hiring managers. I saw a phrase on LinkedIn the other day and it really struck me: “homogeneity hire”. It turned out it came from this tweet from Braveen Kumar.

Twitter avatar for @braveenk
braveen kumar @braveenk
If we’re calling people “diversity hires” then I would like to also coin the term “homogeneity hire”: A person who is hired, not because they were the best, but because they were the same. Used in a sentence: “Mike hired another Mike - he’s probably a homogeneity hire🤭”
2:07 PM ∙ Dec 4, 2020
37,203Likes7,431Retweets

I immediately knew what it meant, and I kept chuckling at the irony throughout the day. Here’s why.

When teams and companies start getting more intentional about broadening their staff team to include those from different backgrounds, there’s often pushback about “diversity hires”, as though that’s bad.

But the truth is that if you are a Black or Brown person, you have probably had to work twice as hard and be twice as qualified to get the minimum your white colleagues take for granted. This isn’t just my perception, by the way. There are plenty of studies that back this up. So being a so-called “diversity hire” likely means you had to be excellent to make it through the door.

On the other hand, “homogeneity hires” can do half as much to gain twice as much. They’re the people hired because they look like the hiring team, because they went to similar schools, and because people feel comfortable with them. Or at least members of the hiring team feel comfortable with the fact that they won’t have to challenge their perceptions or actions at all.

The “homogeneity hires” are the people who are less qualified than the Black and Brown people they manage. They’re the ones getting promoted after spending their days on Facebook while their Black and Brown colleagues toil unnoticed and unrewarded. And they’re the ones coming in late and leaving early and yet somehow managing to be “really good people” who “fit the culture” of the team.

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