SARN Reader Survey Results 2025

Who's reading this newsletter in a VERY different climate

Author

Sharon Hurley Hall
October 22, 2025 • Estimated Reading Time: 13 minutes

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Hello friends,

Here are the results of the 2025 reader survey. Just 59 responses this year, but I can still see interesting trends, taking into account last year's data as well. Please note, I've rounded percentages up or down in my reporting for simplicity. Also, there are pretty charts, so be sure to display images for this one. :)

1. How long have you been subscribed to SARN?

This year, 42% of readers have been subscribed to the newsletter for 1-2 years. Similar to last year, they represented the biggest proportion. Around 32% have been subscribed for 3-4 years, and 14% since the very beginning. Thank you all for your continuing support - it means the world to me.

2. What is your subscription level?

This year, I simplified the options available, because nobody remembers what tier they’re on. So this year's data shows that 63% of people subscribe for free, with 37% having paid plans. That includes 27% who subscribe annually. I appreciate all my readers, and am grateful to those who contribute to keep the lights on. [Note that the percentage among respondents is higher than reality - only about 5-6% of the people who read the newsletter support it financially. If you want to be one of them, hit the upgrade link.]

3. Who’s reading SARN?

SARN readers fall into a number of categories. The biggest are:

  • Committed anti-racist (36%)

  • Person who has experienced other isms (20%)

  • Person who has experienced racism (15%)

It's also note worthy that the readership includes founders/leaders committed to anti-racism (7%), DEI professionals (7%) and beginners on their anti-racism journey (6%). Some people crossed multiple categories. And among those who responded other were:

  • white woman with adopted Black children

  • teacher

  • religious

  • I read a lot of your newsletter to get your perspective on things. But when I'm depressed, I skip "going into the water"

  • Person who needs to learn more about racism and other isms

  • raising racialized children

  • Former DEI Professional

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