Who even knows anymore? A few useful algo-busters and some puzzling developments
Hello Sharon I would like to thank you for writing this article.
I’ve been giving this alot of thought over the last year and comparing my content to that of my white peers and there’s certainly a disparity. I try not to go down this road of wishing for more attention on LinkedIn but it’s tough to ignore. I’ve sent you a connection invite on LinkedIn and would love to talk to you about this. 👍🏾
My experience is similar to yours, except I would add one thing that I notice you don't do a lot and wasn't mentioned in your points: For me posts that have picture + Text (and follow all the other rules you said) perform better than Just text posts. I suspect the image increases possibility of engagement, or maybe a post has to be on someone's screen for a certain amount of time for it to be logged as an impression.
As you said: who knows?
Really appreciate these great tips. I have seen a few before and honestly every time I forget them I regret it. Note to self: Listen to Sharon, she knows what's up! (With the caveat of with LI who really knows?)
Wow Sharon! What an amazing post. And very helpful as well. Thanks for all the tips and continue doing great, we’re here support you.
That was super helpful. You confirmed some of my suspicions, and also brought some new ideas. As for LinkedIn, I don't rely on it for exposure for anti-racism work -- it's part of the problem, and stubbornly not part of the solution. I find LinkedIn most useful for identifying sales prospects for my tech clients and reaching small teams or discussion groups with targeted messages. I agree 100% that the most effective strategy is to build your own platform and use LI as one avenue for promoting that. I amplify the work of my favorite activists whenever I can, I won't stop doing that.
I think many of us are growing disenchanted with antisocial media. I hope substack has it's ear to the ground on this, because right now, it seems to be in the catbird seat along with various sites in the fediverse.
Unless they go the way of Twitter or fade away like MySpace, I'll keep the digital Rolodex of LinkedIn the way it used to be. I'm engaging there less and less, though. I'd stayed past retirement and really ONLY to amplify Black voices, at first. But eating trolls and picking my teeth with their bones is tiresome - I suspect that in feeding trolls we increase "engagement" and benefit the platform. It's no benefit to US.
Super useful thank you. I find LinkedIn baffling and everything I post seems to blow in the wind no matter what I try!
Thanks for your answer, much appreciated. Would be interesting if LinkedIn could publish some statistics on this.
I'm curious about this: how do you know your growth rate is slow compared to others that have a similar following? Does LinkedIn provide statistics of how following evolves or how you compare with others? At first sight, your growth rate seems pretty impressive, but I don't know what a typical trend looks like.
Personally, I almost never read any content on LinkedIn, it's too noisy and too full of narcissist content to my taste (I'm not talking about your content, just about what I see in general when I take a look). I prefer to follow your content via your newsletter. I use LinkedIn for networking.
Keep up the good work!
Who even knows anymore definitely seems accurate.
Wow. Okay, I thought I was going crazy. I post some photo of me from a long time ago and talk about neurodivergency or substance dependence and I get hundreds of reactions. I post a link to an article about anti-Blackness and talk about racism and I'll get 10 reactions. The kicker? Most people I'm connected to are because of a dedication to anti-racism. LinkedIn is exhausting... Thank you for validating the experience many of us are having. And for sharing these fantastic insights!
Wow, so many great insights, Sharon! Thank you so much for sharing these.